Support since 2016 by:
Initial situation
RATH is the specialist for industrial high-temperature applications and offers the highest quality with a broad product portfolio and well thought-out solutions. The company for perfectly fitting refractory solutions has been combining know-how, expertise, solution competence and personal support for more than 125 years.
Strategy
REICHLUNDPARTNER comprehensively supports the international supplier of products, systems and services in its positioning as a reliable and competent partner for refractory solutions in industry and furnace construction.
Implementation
REICHLUNDPARTNER is responsible for the brand appearance of RATH with a complete offer. In addition to the consistent design of the communication media or the further development of the CD, the new claim “Outstanding inside” was also created, among other things.