Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Public Relations

Initial situation

World market leader

Otis gives people the opportunity to connect in a bigger, faster, smarter world. As the world leader in the manufacture, installation and maintenance of elevators and escalators, Otis moves two billion people every day and has the world’s largest maintenance portfolio in the industry, with around 2.1 million installations. You can find Otis in the world’s most famous buildings, residential and commercial, transportation hubs, and anywhere there are people to move. Otis is headquartered in Connecticut, USA, and employs 69,000 people worldwide, including 40,000 service technicians. Together, they are committed to exceeding the expectations of customers and passengers in more than 200 countries and regions.

Strategy

Future-oriented perception level

Cities are the reservoirs of growth for Otis.

Otis is therefore the first elevator manufacturer in Austria to authentically occupy the term Urban Mobility and is thus elevated to a new and future-oriented level of perception.

Implementation

Always on the pulse of time

  • Studies
  • Press meetings
  • Round Tables
  • Press releases
  • Safety training for journalists
  • Specialized events