Support since 2019 by
Distribution area of the campaign: Austria, Germany
Initial situation
With almost 150 years of experience in the industry, HOLTER as an innovative wholesaler in the sanitary, technical and installation sectors is the reliable link between manufacturer and customer. 8 exhibitions in Austria and since 2021 also 4 locations in Bavaria present the wide portfolio of the company. In order to further expand the HOLTER brand, the frequency of visitors to the exhibitions is to be increased and more hits are to be generated on the website. The target group here is on the one hand the end customers and on the other hand installers, prefabricated house suppliers and many more.
Strategy & Implementation
To achieve these goals, REICHLUNDPARTNER has put together a broadly diversified media mix that ideally reaches both target groups. By playing on both traditional media and online and social media channels, we ensure optimal visibility.
REICHLUNDPARTNER placed radio spots as well as print ads in the relevant places, strategically booked billboards as well as video walls and ensured attention in the areas of online media and social media with Google Ads as well as placements on LinkedIn, Facebook and Instagram.
Radio spot exhibitions
