Positioning (marketing): Marketing, Product, Brand, Perceptual Mapping, Multidimensional Scaling, Factor Analysis, Conjoint Analysis, Logit Analysis in Marketing, Brand Management

23. Juli 2014 verfasst von Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken

The content of this book primarily consists of articles available from Wikipedia or other free sources online and  is about positioning - the process by which marketers try to create an image or identity.

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