Designing Brand Identity: An Essential Guide for the Whole Branding Team

22. Juli 2014 verfasst von Alina Wheeler

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. Enriched by new case studies showcasing successful world-class brands, this book brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.

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