Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

22. Juli 2014 verfasst von David A. Aaker

The author shows how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, leverage, and clarity. Building on case studies of world-class brands, he demonstrates how powerful brand strategies have enabled managers to revitalize brands and support business growth.

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