Care since 2019 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications

Distribution area of the campaign: Austria, focus on Vienna

Initial situation

The Upper Austrian enjoyment and culture festival

In order to present cultural, touristic and culinary highlights from Upper Austria in a convivial setting in Vienna, the province of Upper Austria is launching an event under the motto “Upper Austrian Summer Freshness”. For the first time the event goes on 20. and 21. June 2019 at the Kursalon Wien in the Stadtpark over the stage – with a “summer fresh” communication campaign by REICHLUNDPARTNER.


Memorable campaign

In keeping with the typically Upper Austrian term “Sommerfrische”, REICHLUNDPARTNER created a striking word-image brand and two original key visuals in bold colors that immediately make the viewer think of enjoyment, relaxation, vacation and the best entertainment. REICHLUNDPARTNER Media carried out the corresponding media planning.


From the poster to the milk carton

REICHLUNDPARTNER Werbeagentur designed advertisements, posters, a photo box, indoor streetcar posters, subjects for Citylight pillars and digital screens as well as the design for the website, which was implemented by SMC Social Media Communications. And we are particularly pleased that “OÖ Sommerfrische” has also made it onto the milk packs of Gmundner Milch.