Care since 2019 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations
  • SMC Social Media Communications

Distribution area of the campaign: Austria

Initial situation

Brand wanted.
Real love found.

At the beginning of 2020, we were commissioned by Riegelfabrik from Kremsmünster to develop a new brand identity for their muesli bars. The focus was primarily on the brand story, as it was the love for her children that ultimately prompted the company founder to reinvent the granola bar. After all, for the sake of her children, she didn’t want to buy any more over-sugared bars.


Emotional instead of rational

With TRUE LOVE, REICHLUNDPARNTER created its own brand and henceforth called the products natural bars. So we pursued a differentiation strategy that clearly sets TRUE LOVE apart from the competition and appeals to the target group on an emotional level. Because most of our purchasing decisions are not made rationally. Quite the opposite.


An implementation that tastes

REICHLUNDPARTNER designed a uniform packaging line for the 16 flavors, as well as leporello, trade fair stand, Advent calendar and a dedicated website. We paid particular attention to capturing the emotional character of the brand and staging it in a meaningful way. Successful? We mean yes.