Support since 1998 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria, Bavaria

Initial situation & strategy

Perfect vacation – just around the corner

The SPA Resort Therme Geinberg is one of eight resorts of the VAMED Vitality World. With varied water worlds, an oriental world of experience and a Caribbean sauna world, the spa offers the largest water area per bather in Austria. Pure wellness and relaxation are provided – atmospheric and activating communication is guaranteed by REICHLUNDPARTNER.

A visit to Therme Geinberg offers the perfect respite from everyday life. REICHLUNDPARTNER focuses on this feeling in the campaign and equates a stay at the spa with a vacation away from home. In view of the increased need for safety, it is also conveyed in a casual way that Therme Geinberg is really no place for worries and concerns.


Atmospheric images invite you to relax

REICHLUNDPARTNER implements various advertising media for this activation campaign: 24- and 18-sheet posters in Upper Austria, Salzburg and southern Germany, advertisements, online banners and an Austria-wide radio spot invite all those seeking relaxation to switch off and take a vacation from everyday life at Therme Geinberg. Well thought-out media planning ensures maximum attention.

Radio spot