Care since 2019 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Austria

Initial situation

A company with tradition

The family business Obereder started in 1990 with the distribution of agricultural stretch films and round bale nets for agriculture. Gradually, the product range expanded to include lubricant trading for agricultural businesses and automotive workshops. Today, Obereder is the leading supplier of quality lubricants and AdBlue® in Austria and Bavaria and No. 1 in the distribution of agricultural equipment.


The claim gets to the point

Obereder combines personal advice and customer-oriented services with reliable logistics and quality products. With Obereder as a partner, things are therefore running like clockwork in every respect. And it is precisely this promise that REICHLUNDPARTNER is making the umbrella and claim of its new communications presence: “Obereder. And everything runs like clockwork.”


Competent and sympathetic appearance

With the statement “runs” one expresses commonly that everything is in the best way and there are no problems. So just like with a partner like Obereder! For this reason, REICHLUNDPARTNER’s key visuals focus not only on the business divisions, but also on Obereder’s employees, which conveys both competence and sympathy. In addition to classic advertisements, job ads and a company folder, the website will also be implemented in the new look together with REICHLUNDPARTNER eMarketing.