Support since 2018 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Austria, Germany

Initial situation

High quality liquid silicone masks

In times of COVID-19, companies need to be innovative and flexible. Nexus, a global full-range supplier of systems for LSR part production (injection molding with liquid silicone) and a technology leader in control, regulation and process technology, was inventive and, together with a partner, developed high-quality silicone masks within a very short time. Our task was to introduce these to the market – also within a very short time.


Rapid market penetration

The high-quality masks made of medically approved silicone score points for high wearing comfort and are produced in Austria at the Eberstalzell site. A fact that is especially important in times like these. Regionality therefore also plays an essential role in communication. Throughout the brand identity, emphasis was also placed on a clear, confident and hygienic look.

The market launch took place via two tracks: an online store for rapid and broad market penetration and via key accounts from the healthcare sector, to whom the product innovation was presented in person.


Online Shop & Key Account

Straight and confident we present the PROVID silicone mask. We show what distinguishes them, tell what makes them the optimal alternative to the usual fabric masks.

In a very short time, a webshop was developed and put online for online sales. An accompanying campaign ensured that the first sales successes were quickly achieved here.

In addition to the online store, key accounts in the healthcare sector are targeted with a corresponding product presentation and appropriate presentation documents.

Everything within the shortest possible time – from the naming to the webshop.