Care since 1992 by:
Distribution area of the campaign: Austria
Since 1992, REICHLUNDPARTNER has been successfully responsible for Maximarkt’s communications. Particular attention is being paid to the flyer and POS communication at the seven stores in Upper Austria and Salzburg. The positioning of Maximarkt as a family store is and will remain important.
Based on the positioning as a “multi-faceted large-scale grocer for our home”, REICHLUNDPARTNER places the four Maximarkt leadership themes of regionality, freshness & quality, brand diversity and assortment diversity at the center of the communication.
Multiple award-winning flyers, competence supplements and the maxi.genussmagazin increase customer frequency and convey Maximarkt’s brand values. The communication is rounded off with focal PR measures and ongoing social media activities.
In the course of the complete corporate rebranding process, Maximarkt’s website was also adapted both visually and technologically, as well as in terms of content.
The new website was designed to arouse users’ curiosity and offer site-specific and interesting insights into current topics right from the start page. In addition, the content should also strengthen the strategic brand profile and continue to focus on the storefront.
Website visitors can expect lots of new content and features. Different home page sections and site-specific content allow for website customization. The presentation of regional suppliers allows visitors to take a look behind the Maximarkt scenes. And the blog section for nutrition tips from the Genuss magazine offers new info for all health-conscious people every month. The bottom line is that this is a good example of how interesting content from the print edition of the Genuss magazine is communicated to the relevant target group several times a year – with blog posts, Facebook postings and PR mailings.
In any case, it is worthwhile to look in regularly. The focus of the new Maximarkt website is still the shop window with numerous current offers. And that’s not all! Click here: www.maximarkt.at
Since 2019, Maximarkt has also been offering all coffee lovers its own coffee brand produced by REGIO: Maximo’s café do brasil made from 100% Brazilian Arabica beans. As a single varietal Brazil Santos, Maximo’s scores with a fruity smooth taste and great aroma full of harmony, elegance and balance. REICHLUNDPARTNER not only developed the eye-catching packaging design, but also supported the product launch with the implementation of various advertising materials such as flyers and roll-ups.