Support since 2000 by:
Initial situation
Lasepton® was originally positioned as a specialist for baby and mother. REICHLUNDPARTNER was to accompany the brand relaunch as skin care expert. What has succeeded: Today, the high-quality skin care products of Lasepton®MED are known for baby and child care, as well as for the care of sensitive adult skin.
Strategy
Lasepton® has been positioned as THE specialist for sensitive skin. This fact is also expressed in the communication appearance. 2021, a comprehensive packaging relaunch was carried out.
Implementation
In addition to updating the logo, REICHLUNDPARTNER created a new packaging design, which among other things serves to facilitate recognition. The four product categories were given a consistent designation.
