Support since 1997 by:

  • REICHLUNDPARTNER Public Relations
  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria

Initial situation

For the love of the sport.

As INTERSPORT’s communications agency, REICHLUNDPARTNER PR aims to position INTERSPORT in the public eye as a competent partner and expert in sports and retail in Austria. Measures such as the annual INTERSPORT Sport Report are also designed to gain insights into the sporting behavior of Austrians and to uncover trend movements, desires and also grievances relating to sport in society.

The task of REICHLUNDPARTNER Creative Agency is to present INTERSPORT as the company that is there for sports enthusiasts all over Austria.


Attention for the sport

As a full-service agency, REICHLUNDPARTNER PR is there for INTERSPORT around the clock and handles all communication measures, both B2B and B2C.

With attention-grabbing and sales-promoting radio spots, the advertising agency makes it clear: INTERSPORT is there for you. No matter where and no matter how you exercise.


Can be heard and seen.

Starting with the daily management of journalist contacts and the screening of the media landscape, to the regional support of openings and initiatives, to national balance sheet press conferences accompanies REICHLUNDPARTNER PR every step of INTERSPORT and 365 days a year. A special highlight is the annual INTERSPORT Sportreport, which we produce together with the market research institute IMAS and present on a great press trip to the Austrian mountains with well-known sports testimonials.

The radio spots were produced in cooperation with studio e and partly with prominent speakers such as Vincent Kriechmayr or Nici Schmidhofer.

Excerpt of the radio spots

Vacation in Austria, 20”

Opening Flagshipstore Vienna, 20”

Winter spot with Vincent Kriechmayr, 20”

Winter spot with Nici Schmidhofer, 20”

X-Mas Spot, 20”