Supervision since 2020 by:
Distribution area of the campaign: Austria, Germany
Initial situation
Challenging times demand new ways and solutions. Huber Reklametechnik, the international specialist for illuminated advertising and signage, is expanding its portfolio with the new Huber Hygienetechnik business unit.
Huber Hygienetechnik offers coordinated overall concepts and quality products for hygiene protection – from hygiene stations, set-ups and notice stickers to protective screens and protective visors.
Strategy
The products are distributed via key account activities and an online store. The broad B2B target groups of the online sh0ps are: Trade, commerce, industry, office, practice, gastronomy and hotel industry.
We offer hygienic protection articles of convincing quality and design from our own production with the possibility of individual branding. Responsible hygiene protection facilities for employees and customers thus also become company ambassadors.
Implementation
The communication takes place under the verbal bracket “The protection concept of Huber Hygienetechnik. Sure. Quickly. Individual” and with a visual language in a friendly positive color mood. The subject is serious enough.
REICHLUNDPARTNER ensures rapid going-to-market with communications development and implementation in record time. The online store was designed and implemented in just a few weeks. Advertising (SEA) and classic direct mail activities ensure frequency.
