Care since 2021 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Initial situation

Best quality Made in Germany

ERLUS is the leading manufacturer of roof ceramics and chimney systems in Germany. For more than 175 years, the ERLUS brand has stood for reliably high product quality “Made in Germany”. The company is one of the largest producers in the industry and continuously invests in innovative technology and product developments.


Market penetration

ERLUS, the Bavarian market leader expands to Austria. Priority communication goals include building brand awareness, positioning as a quality provider, and increasing market penetration. ERLUS is a new supplier on the market in Austria. The motto is: “Fresh wind on the roof”.


Austria campaign

As part of a campaign designed by REICHLUNDPARTNER, the brand presence is increased through various contact points. In addition to a landing page, online application and eNewsletter, direct mail, print ads and large-scale billboards are used.