Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Austria

Initial situation

Affordable private medicine

The Diakonissen Linz Clinic is the only private clinic in Upper Austria and even one of the best in Austria in the fields of “skeletal & musculoskeletal system” and “eyes”. As part of the umbrella organization of Diakonie Austria, the clinic stands for a high level of medical services, top radiology, comprehensive preventive care packages and first-class care, among other things.


The patient in focus

The appearance of the Diakonissen Linz Clinic has already changed in recent years as a result of numerous modernizations. For a uniform appearance, REICHLUNDPARTNER Public Relations gives the clinic a face to the outside world and makes it more approachable for patients. In line with this, the clinic has also revised its brand identity together with the REICHLUNDPARTNER advertising agency in order to emphasize the philosophy of the clinic even more clearly.


“For my sake”

The new campaign revolves around precisely this statement. Because your own health is the most important asset you can own. REICHLUNDPARTNER asked some of the patients themselves to appear in front of the camera for the new communication campaign. The results are successful, sympathetic portraits that can be found on all advertising materials: Advertisements, folders, portfolios, etc. In further cooperation with REICHLUNDPARTNER Public Relations, the Diakonissen Linz Clinic publishes the magazine “Mir zuliebe. several times a year. In this way, the patient is informed about the clinic, the team, offers, preventive care topics as well as innovations. In addition, the magazine contains tips and interesting facts from the health sector.