Support since 2011 by:
Distribution area of the campaign: Austria
Initial situation
A novel natural product made from papayas called Caricol, which harmonizes digestion and thus helps maintain health, is to be made marketable and known.
Strategy
The product comes from a Hawaiian monastery. We used this interesting and convincing heritage to enter the market – through a clear and informative educational campaign.
Implementation
A Hawaiian monk became the mouthpiece for our campaign. An HF spot, TV patronage as well as refreshing package design and illustrated displays, dispensers, posters and folders at the point of sale differentiated the product from classic pharmaceutical presentations.
