Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations
  • SMC Social Media Communications

Type of support: international communication

Initial situation

Relaunch of the communications presence in Germany

The Austrian market leader for business software with headquarters in Steyr is represented in Germany at two locations (Hamburg, Munich).

BMD Germany sees itself as a forward-looking, dynamic newcomer with a smart product and the solid, proven base in Austria. The software and service offering was adapted to the German market conditions – the adaptation of the communication appearance was also necessary.

Target groups:

    • Primary target group: tax consultants and auditors
    • Secondary target group: their clients and their employees



The communications presence for Germany

    • is younger, fresher, more direct and unconventional
    • makes use of a younger, more modern visual style
    • transfers the design language of the Austrian line into the digital world
    • Differentiates itself from the parent company through its own claim
    • Reaches all target groups with an optimized media mix



Get connected!

REICHLUNDPARTNER designs the implementation of the visual and verbal appearance in the digital and print communication

    • View
    • Folder
    • Expo wall for events
    • Online banner
    • Website landing page