Die RUP Ad Academy enpfiehlt

Literatur zum Thema Marketing

Praxisbuch Franchising:

Marken-differenzierung:

Das Diktat der Markenführung

Marketing Management:

Fundamentals of Marketing:

Branding:

Marketing Communications:

Marken-Power:

Competitive Positioning:

Strategic Brand Management

Positioning (marketing):

The New Strategic Brand Management:

Meine Marke:

Marketing

Marken-management:

Advertising and Promotion with Connect Plus Access Code: