Die RUP Ad Academy enpfiehlt

Literatur zum Thema Marketing

Fundamentals of Marketing:

Branding:

Marketing Communications:

Brand Is a Four Letter Word:

Handbuch Marken-kommunikation:

Positioning

Praxisbuch Franchising:

The New Strategic Brand Management:

Meine Marke:

Marketing

Marken-management:

Advertising and Promotion with Connect Plus Access Code:

Brand Portfolio Strategy:

Erfolgreiche Marken-differenzierung.

Marken-Power:

Competitive Positioning: