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Die RUP Ad Academy enpfiehlt

Literatur zum Thema Marketing

Fullservice SMC Digital Advertising PR Media

Das Diktat der Markenführung

Marketing Management

Fundamentals of Marketing

Branding

Marketing Communications

Brand Is a Four Letter Word

Handbuch Marken-Kommunikation

Strategic Brand Management

Positioning (Marketing)

The New Strategic Brand Management

Meine Marke

Marketing

Marken-Management

Advertising and Promotion with Connect Plus Access Code

Brand Portfolio Strategy

Erfolgreiche Marken-Differenzierung