Die RUP Ad Academy enpfiehlt

Literatur zum Thema Marketing

Adnews

Steve Jobs

Guerilla Marketing des 21. Jahrhunderts

Direktmarketing

Bottom Line Marketing:

Authentic Governance

Das Produkt Werbekampagne:

Advertising and Promotion

Corporate Design Praxis:

Sales Promotion:

Handbuch Werbeplanung:

Big Book of Packaging

Marketing Communications.

Strategic Integrated Marketing Communications

Creating Brand Loyalty:

Profitables Marken-management