Whether sun or rain - with Sunshine Wellness I so do not care!

Wonderful sunbathing area outside, bad weather program inside and pure wellness - well, how does that sound? Pretty tempting? Then make your way to one of the resorts of VAMED Vitality World - and do it now. Not just in winter. Now. After all, who says that visits to the spa are only for the cool season?

Together with REICHLUNDPARTNER, VAMED Vitality World is launching a campaign with eight participating resorts for all wellness lovers and those who would like to become one. "With an appealing word-image brand as well as the new key visuals, a radio spot, print and online measures, we convey a relaxed attitude to life to people," explains Michael Piber, Managing Director of REICHLUNDPARTNER Werbeagentur. 

The big advantage: Whether summer heat or continuous rain - the weather has no influence on the time out from everyday life. "For all those who want to really pamper themselves and their loved ones, a visit to the spa - regardless of the season - is exactly the right choice," KommR Gerhard Gucher, director of VAMED Vitality World, is convinced. Spacious indoor and outdoor areas provide a real Sunshine Wellness feeling in all participating spas. By the way, this is also done by the Austria-wide radio spot and eight mutations for the resorts, which promise "sunshiny days" to all wellness lovers with Jimmy Cliff's lively song "I Can See Clearly Now". 
So, on to Sunshine Wellness!

To the Case Study