Setting an example in road traffic

Did you know that distraction is the most common cause of accidents in Upper Austria? And that drivers should also be more aware of the requirement to flash their lights? In order to avoid conflict situations in traffic, the Amt der Oö. Provincial Government and the Upper Austrian Chamber of Commerce launched two campaigns around the topics of distraction and flashing lights - supported by REICHLUNDPARTNER.

"How important was that last text message?" - "Blink ... or crash!" With these and other strong statements, the need for mindfulness in traffic is brought to the attention of the population. REICHLUNDPARTNER designed clear, reduced subjects that focus on the message and show in a subtle but impressive way what can happen if you are not careful. The campaigns can be seen exactly where they make the biggest impression: on posters along the roads or on buses and trucks traveling throughout Upper Austria.

Want to learn more? Then take a look at our case study right now!

To the Upper Austrian State Case Study

In this sense: Have a good trip!