The new main subject for the Ringstrassen galleries

reichl und partner repositions ringstrassen galleries

This is how to whet the appetite for shopping: the communication concept developed by Reichl und Partner for the mall right next to the Vienna State Opera charmingly invites potential customers to enjoy a completely different shopping experience.

The central point of the communication concept of Reichl und Partner Werbeagentur Wien is differentiation in the highly competitive shopping center market. The Ringstrassen-Galerien do not stand for "more of the same", but for a great mix of more than 50 mostly owner-operated stores with boutique character and for "affordable luxury". This mall is unique - and that is exactly how it is positioned.

Shopping in the Ringstrassen-Galerien means shopping differently.

Based on this USP, a comprehensive communications concept was developed that successfully won back an "old" customer in a pitch. The advertising budget of Ringstrassen-Galerien had been newly tendered for 2017.

Reichl und Partner designed a wide range of promotional materials that included ads, flyers, various POS materials, door hangers, transit advertising and branding for pop-up stores. Charming headlines emphasize the idea of enjoying a different shopping experience. Artist Sophie Griotto's delicate and feminine illustrations elevate the focused strategic counter-positioning into the world of fashion and beauty. A visual delight that pleasantly stands out from the appearance of some competitors.

For more impressions of the new Ringstrassen-Galerien campaign, take a look at our Case Study!