Reichl und Partner Werbeagentur was awarded the prestigious Upper Austrian Caesar advertising prize in the moving image category with gold for Breast Cancer Awareness on November 24, 2016.

"To win such a great prize with such an important topic - we are really happy about that," says a delighted Rainer Reichl. "The just awarded Golden Caesar for our "Breast Cancer Awareness" campaign on behalf of Estée Lauder Companies makes us very proud. Many thanks to the entire team, especially to our Head of Creation and Planning at the Vienna Advertising Agency Daniel Kleinmann, who developed this great idea, our filmmaker Alexej Sigalov, who realized this in-house production on an international level, and of course Sabine Abt, who was able to win the support of ORF & Co." The Caesar is awarded by the Upper Austrian Chamber of Commerce.

With the Breast Cancer Awareness campaign, the Estée Lauder Companies wanted people to take action: On the one hand, go for regular check-ups and, on the other hand, leave postings under #BCAstrength and on BCAcampaign.com. A positive image should be communicated in all advertising channels in as simple and reduced a manner as possible. It should also be made clear that even a small action - an investigation or a posting - can turn a terrible fate back into hope and a "BREAST CANCER" into a "BEAT CANCER."

Learn more about the project: www.reichlundpartner.com

And take a look at the many awards from Reichl and Partner.