Wood construction from a single source

Support since 2013 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Public Relations
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Digital
  • SMC Social Media Communications

Initial situation

Pioneer for wood construction solutions

WIEHAG is a pioneer in engineered timber construction. Timber Construction implements integrated timber construction solutions for future-oriented building ideas worldwide and offers everything from consulting to on-site installation from a single source.

In the areas of industrial construction and house building, the traditional company of the Wiesner family has stood for first-class construction competence since 1849 and is a valued and reliable partner from planning to realization.

Strategy

New umbrella brand

REICHLUNDPARTNER was responsible for implementing the restructuring of WIEHAG. Timber Construction and Partner für Holzbau were merged into one umbrella brand and WIEHAG was repositioned as the pioneer in engineered timber construction with engineering expertise and efficient production.

Implementation

Global & local

As part of the implementation, the print products including folders were redesigned, the website was revised and the trade fair presence at Bau München 2021 was redesigned.

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