Support since 2011 by:
Distribution area of the campaign: global
Initial situation
The austro-Canadian group’s components contribute to making power distribution and transmission safe and efficient in large-scale plants worldwide.
Strategy
REICHLUNDPARTNER emotionalized the highly technical company and communicated complex product-specific topics in a generally understandable way. Trench is positioned as an established, strong supplier.
Implementation
REICHLUNDPARTNER is responsible for the development of the claim “The proven power” as well as the general corporate identity and internal communication.
The development of a mission statement and the production of image films support customer acquisition and employee motivation through their emotional component.
