The proven Power

Support since 2011 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Digital

Distribution area of the campaign: global

Initial situation

The proven power

The austro-Canadian group’s components contribute to making power distribution and transmission safe and efficient in large-scale plants worldwide.

Strategy

Energy must flow

REICHLUNDPARTNER emotionalized the highly technical company and communicated complex product-specific topics in a generally understandable way. Trench is positioned as an established, strong supplier.

Implementation

Internal & external

REICHLUNDPARTNER is responsible for the development of the claim “The proven power” as well as the general corporate identity and internal communication.

The development of a mission statement and the production of image films support customer acquisition and employee motivation through their emotional component.