Tankable prices

Support since 2002 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Digital
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Public Relations

Distribution area of the campaign: Austria

Initial situation

Quality fuel from Austria

Turmöl has written a remarkable success story as Austria’s largest private gas station discounter – accompanied by our strong campaigns. The brand is part of Doppler Mineralöle GmbH, based in Wels, and today, with the rebranding of BP service stations to Turmöl, has over 260 locations in Austria. The SPAR express store concept and the associated Pico bello car wash facilities make Turmöl an attractive all-round supplier.

Strategy

Regional, trustworthy and cheap

The brand values of regionality, quality and discount price are central, as they offer customers a compelling argument for filling up at Turmöl. These values are also reflected in Pico bello as well as SPAR express, where shopping at supermarket prices is guaranteed. In line with this, we develop brand-building campaigns and various sales-promoting promotions as well as holistic PR strategies for corporate communications.

Implementation

Tankable prices!

Whether winter fit and collection pass campaigns or Easter promotions – we develop numerous sales-promoting promotions for washing, refueling and shopping at Turmöl throughout the year. The advertising takes place primarily at service stations – with striking subjects and strong statements. The communications package is supplemented by radio spots broadcast throughout Austria and activating online advertising media.

Our PR department handles the communication of all corporate content, from regional press releases on service station openings to national press events such as the annual balance sheet press conference in Vienna.

Wheel of Fortune Summer Promotion 2022

Turmöl has the knack!

In the summer of 2022, everyone can try their luck with Turmöl! With the “Fill up, spin and win!” promotion, simply upload the Turmöl invoice online – and you can start spinning the online wheel of fortune! There are many instant prizes to be won, such as gas vouchers, barbecue books or bath ducks. The main prize, a year’s free gas, will then be raffled off separately among all participants. From radio spots to posters, pump stoppers, stickers as well as Facebook headers and postings to website headers and landing pages, we were allowed to creatively accompany the promotion.

  • Turmöl Sommerpromotion Glücksrad Mockup1

Radio spot wheel of fortune

More promotions

The range of customer loyalty and activation promotions extends from discounted voucher packages and loyalty passes to sweepstakes.

Easter 2022″ radio spot