Support since 2010 by:
Distribution area of the campaign: Upper Austria, Lower Austria, Burgenland
Initial situation
Tips, the leading free newspaper in Upper Austria, celebrates its 35th anniversary.
Strategy
Tips brings the most interesting news from the region to your door every week free of charge and enjoys a high reach – this position is to be expanded further!
Implementation
REICHLUNDPARTNER sharpened the positioning of Tips with the slogan “Total regional”. The communications presence was implemented in various campaigns – via print, radio and cinema spots.
