Spread your wings!
Supervision since 2020 by:
Initial situation
Takeda is a patient-focused, global biopharmaceutical company committed to people’s health. The focus here is on prescription drugs.
With approximately 4,500 employees, the Japanese group is the largest employer in the domestic pharmaceutical industry. Medicines from Austrian production facilities are shipped all over the world.
Strategy
Disease Awareness is one of Takeda’s therapeutic focus areas. The purpose of this campaign is to draw attention to a specific disease area and its associated treatment.
Implementation
The central campaign element is the crane as a symbol of hope and the communicated core message is: “Strong together against hemophilia – Spread your Wings!”
