First in Traffic Solutions

Care from 2007 to 2016 and since 2021 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Digital

Distribution area of the campaign: global

Initial situation

Swarco. First in Traffic Solutions.

Swarco’s expertise ranges from complete traffic management systems to individual components such as LED traffic lights and road markings. The successful group grew to about 80 companies in a short time.

Strategy

A strong umbrella brand

REICHLUNDPARTNER developed a strong umbrella brand for Swarco. The company cultures that had grown independently were transformed into a corporate culture supported by everyone.

Implementation

Comprehensive support

REICHLUNDPARTNER is responsible for the entire new appearance and the logo relaunch. In the course of this, the CI/CD line including manual will also be newly created. The agency also oversees the ongoing implementation and execution of the new guidelines: from advertisements to brochures, from the Internet to trade fair appearances and multimedia projects.