Supervision since 2020 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Digital

Initial situation

Simon’s best destinations

Simon’s Best is a travel platform for quality travel and excellent service. The website features Simon’s best travel destinations, which he has personally experienced over the past 30 years. Since childhood, Simon has enjoyed traveling with groups around the world and is always on the lookout for special experiences. A large part of the travel portfolio comes from the family-run travel company Edtbrustner GmbH. The three main themes of the website’s travel offer span: Young Travelling, Singles Travel and Group Travel.

Strategy

Website with great features

In October 2020, there was an extensive design thinking workshop between REICHLUNDPARTNER eMarketing and Simon’s Best. The focus was on implementing an impressive new website with great features for Simon’s Best customers. The goal was to present the unique package and group tours in an appealing way on the website in order to become known and generate bookings as quickly as possible. For this reason, a separate travel detail page was developed for each trip to inspire users and get them in the mood for travel. Currently, extraordinary theme trips with special highlights around the world can be booked for all ages.

Implementation

Optimal User Journey

Simon’s Best stands for high-end travel and top quality – the newly designed website should also reflect this. Within only seven months, a design was developed and the website was programmed. The CMS system eZ Publish was chosen for the implementation. REICHLUNDPARTNER eMarketing developed the website based on responsive web design to ensure consistent content display and to provide an optimal user journey. Exciting trips are already in the starting blocks for 2021 and 2022, and the travel portfolio is constantly being expanded with new offers.

Best travel website

WebAward 2021

REICHLUNDPARTNER Digital wins the WebAward 2021 for Simon’s Best Travel in the category “Outstanding Achievement in Web Development” with top marks. A wonderful award for innovative implementation and successful collaboration.