Support since 2011 by:

  • REICHLUNDPARTNER Public Relations

Initial situation

Market leader

The Silver Living Group(www.silver-living.com) is the market leader in privately financed housing for senior citizens in Austria. Founded in 2006, the company has experience from over 105 projects with more than 2,136 residential units and a project volume of more than 404 million euros. In addition to the focus of Silver Living – assisted living for the elderly – the project developer also offers other service property models

Silver Living Award 2020 Die Gewinner, Jurymitglieder Und Sponsoren

Strategy

Impart know-how

The topic of old age is scientifically illuminated in all its facets by Silver Living and journalists are familiarized with the effects of the demographic challenge.

Implementation

Tailor the use of relevant PR channels

  • Press releases
  • Interviews
  • Press meetings
  • Market studies
  • Journalists Award