The future is moving in.
Support since 2018 by:
Dissemination of the campaign: Austria
Initial situation
Siemens is one of the leading suppliers of household appliances with innovative features – such as the numerous time-saving quick programs – and its own HomeConnect app, which can be used to conveniently control appliances while on the go.
Strategy
In 2019, we have placed the focus on the topic of “speed”, putting the spotlight on fast programs in particular. To this end, we launched a special cash-back promotion – the speedBonus – and used this as a hook in our communications.
speedBonus dishwasher
Implementation
In addition to classic advertising media such as radio spots, we placed an entire trade fair stand under the motto “Speed”. We also designed an innovative special banner (iEngage) where users can navigate directly in the banner and get information about the products. We also created our own special banners to promote the HomeConnect app and a folder for the Siemens cookingClub.
