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  • Prof. Emmanuel

Initial situation

Special website for a specialist.

Univ.-Prof. Dr. Klaus Emmanuel is full professor of the Department of General, Visceral and Thoracic Surgery at the University Hospital Salzburg as well as President of the OEGCH (Austrian Society of Surgery). REICHLUNDPARTNER was commissioned to redesign Prof. Emmanuel’s website.

Strategy

The human being in focus.

In Prof. Emmanuel’s elective practice, the focus is on the person, not the disease. Users already feel in good hands on the website and can find out about Prof. Emmanuel’s expertise and treatment methods.

Implementation

Emphasize specialties.

Prof. Emmanuel’s surgical specialties include the treatment of esophageal and gastric cancer. The new website clearly focuses on these two specialties.