Support since 2007 by:

  • REICHLUNDPARTNER Public Relations

Initial situation

Clearly the number 1

The real estate expert network RE/MAX operates 112 office locations in Austria (in all provinces and provincial capitals). 600 brokers managed over 10,000 transaction sites in 2020. According to the annual investigations of the industry magazine real estate magazine RE/MAX is not only by far the most successful real estate Franchise system in Austria, but also with the obtained fee the completely clear number 1.

Strategy

A strong brand

To consolidate RE/MAX as a brand in all real estate matters

Implementation

Continuity

  • Individual discussions/interviews with trade journalists
  • 16 press releases per year (2021; 17 in 2020)
  • Regular press conferences