Refresh your Style

Support since 2013 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media

Distribution area of the campaign: Europe

Initial situation

PEZ Peppermint. Refresh your style.

Contemporary, refreshing enjoyment and nostalgia in harmony – the PEZ Peppermint refreshment pastille has all the ingredients for a classic success story!

Strategy

Original effective.

REICHLUNDPARTNER makes PEZ Peppermint the original! “Refresh your style” is the international claim to express this, in German-speaking countries this is done with the claim “Hat Mann. Has woman. Has style.” transported.

Implementation

Retro world meets lifestyle.

REICHLUNDPARTNER presents the classic PEZ Peppermint also visually as part of a modern lifestyle.