Support since 2013 by:
Distribution area of the campaign: Europe
Initial situation
Contemporary, refreshing enjoyment and nostalgia in harmony – the PEZ Peppermint refreshment pastille has all the ingredients for a classic success story!
Strategy
REICHLUNDPARTNER makes PEZ Peppermint the original! “Refresh your style” is the international claim to express this, in German-speaking countries this is done with the claim “Hat Mann. Has woman. Has style.” transported.
Implementation
REICHLUNDPARTNER presents the classic PEZ Peppermint also visually as part of a modern lifestyle.