Support since 2010 by:

  • REICHLUNDPARTNER advertising agency
  • SMC Social Media Communications

Distribution area of the campaign: Upper Austria

Initial situation

A daily newspaper for everyone

OÖNachrichten stands for diverse articles, contributions and topics and provides quality information from both the world and the region. These advantages of the daily newspaper are decisive for its popularity and large family of readers. Upper Austrians appreciate the variety, quality and regionality of OÖNachrichten and find exactly what they are looking for in it.


That is why I am a reader

With the new campaign “That’s why I’m a reader”, REICHLUNDPARTNER gets the readers of OÖNachrichten in front of the camera so that they themselves tell – in the truest sense of the word – why this newspaper is their favorite newspaper. In this way, the great diversity of the reader family and also of the newspaper becomes clear with a great deal of authenticity.


A holistic campaign

In addition to classic print ads and posters to radio and TV/cinema spots – this campaign is present throughout Upper Austria and across all channels. The combination of print and digital makes the print ads interactive – via smartphone or online at, everyone can hear for themselves who and what speaks for OÖNachrichten as a newspaper.

Johanna Schallmeiner

Fritz Wolf