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Distribution area of the campaign: Austria
Our campaign is now also on the radio. This resulted in two spots that captivate the listener through storytelling in rhyme form. The reduced production, which focuses on the essentials – just story and voice – ensures that the spots definitely stand out in every commercial break. REICHLUNDPARTNER Media made sure that this was actually the case on the web radio.
Radio spot cucumber
Radio spot apricot
We also illustrated one of the two stories and produced an animated video for online and social media use.
Initial situation
Under the myRex brand, the Austrian family-owned company Müller Glas runs a product line specifically designed for the end consumer. The range includes jars, bottles and accessories for canning in a wide selection. The iconic original Rex glass occupies a special position. REICHLUNDPARTNER developed a new brand identity for myRex, which can primarily be seen online.
Strategy
Rexing not only has advantages for the environment, above all it’s fun. To get the target group excited about myRex, we rely on bright colors and cheeky, often ambiguous headlines that emphasize the benefits of myRex. This approach is summed up by the new claim which translates to: “Now it’s time to get down to business.”
Implementation
We created a unique myRex image style to whet the appetite for the colorful world of culinary ideas. Based on this, several image subjects and short videos were shot to be used on various social media channels. Furthermore, REICHLUNDPARTNER is co-responsible for the development of the new look myRex website. We created structure, design and text for this platform, which provides preserving fans with tips, recipes and products from the integrated store.
