For the whole family
Support since 2000 by:
Distribution area of the campaign: Central Europe
Initial situation
Luuf® is the cold specialist for the whole family. Herbal active ingredients and natural essential oils of the highest quality are the main features. The product range is distributed through Apomedica.
Strategy
In line with its positioning as a cold specialist, Luuf® has products tailored to each age group. REICHLUNDPARTNER thus also addresses the whole family with the developed line.
Implementation
REICHLUNDPARTNER developed the entire campaign appearance – from packaging design to print and TV appearance. Everything here revolves around the little polar bear.