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For the whole family

Support since 2000 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Digital

Distribution area of the campaign: Central Europe

Initial situation

Luuf®. The cold specialist.

Luuf® is the cold specialist for the whole family. Herbal active ingredients and natural essential oils of the highest quality are the main features. The product range is distributed through Apomedica.

Strategy

Gentle healing – strong effect

In line with its positioning as a cold specialist, Luuf® has products tailored to each age group. REICHLUNDPARTNER thus also addresses the whole family with the developed line.

Implementation

With the power of the polar bear

REICHLUNDPARTNER developed the entire campaign appearance – from packaging design to print and TV appearance. Everything here revolves around the little polar bear.