Support since 2000 by:
Distribution area of the campaign: Upper Austria
With more than 3,000 employees, LINZ AG is the largest energy and infrastructure company in Upper Austria. The city of Linz and 116 surrounding communities are supplied. REICHLUNDPARTNER has been serving LINZ AG since its foundation in 2000 and is pleased to accompany this long-standing client on its way into the future.
DI Erich Haider, General Director of LINZ AG:
The aim of this 360-degree campaign was to sharpen LINZ AG’s profile as a future-proof brand and, at the same time, to deepen the emotional bond with the target groups. A separate storytelling concept with amazing facts from the business areas draws attention to the sustainable and visionary achievements of LINZ AG here in the region. LINZ AG offers real quality of life. Now and in the future.
Under the umbrella statement “Living the Future,” the new campaign includes classic posters, advertisements, citylights, TV and radio spots, and a futuristically branded city runner. In the digital area, a wide variety of social media and online formats are used and high-impact special advertising formats are implemented. All banners were programmed by REICHLUNDPARTNER eMarketing, the perfect media mix was once again provided by REICHLUNDPARTNER Media.