Skin care expert

Support since 2000 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Digital

 

Initial situation

When the skin needs help.

Lasepton® was originally positioned as a specialist for baby and mother. REICHLUNDPARTNER was to accompany the brand relaunch as skin care expert. What has succeeded: Today, the high-quality skin care products of Lasepton®MED are known for baby and child care, as well as for the care of sensitive adult skin.

Strategy

The specialist for sensitive skin.

Lasepton® has been positioned as THE specialist for sensitive skin. This fact is also expressed in the communication appearance. 2021, a comprehensive packaging relaunch was carried out.

Implementation

Packaging relaunch

In addition to updating the logo, REICHLUNDPARTNER created a new packaging design, which among other things serves to facilitate recognition. The four product categories were given a consistent designation.