Support since 2017 by:

  • REICHLUNDPARTNER advertising agency

Distribution area of the campaign: Austria

Initial situation

Tradition for over 500 years

The history of Hofbräu Kaltenhausen began when the merchant Hans Elsenheimer received permission to build a brewery near Hallein in 1475. More than 500 years later, Hofbräu Kaltenhausen is Salzburg’s oldest brewery and widely known and loved as a specialty manufactory and innovation brewery.

Strategy

Creative craft beer varieties

Craftful since 1475! Kaltenhausen presents its creative craft beer varieties – including seasonal specialties and limited special editions – with an appearance that puts centuries-old tradition and brewing secrets passed down through generations in a contemporary setting. The brewery receives creative support from REICHLUNDPARTNER.

Drucksorten Kaltenhausen
Folder Kaltenhausen

Implementation

Advertising material, image film and much more

From branded leaflets to brewing course certificates and branded e-charging columns – REICHLUNDPARTNER designs numerous advertising materials for Hofbräu Kaltenhausen. The glasses with the new logo were skillfully staged in an own shooting under the direction of REICHLUNDPARTNER (photographer Matthias Witzany, food stylist Akos Neuberger) and can be seen from now on in the advertising material. A highlight is also the image film in which the “brewer’s star”, the guild sign of the brewers, personally accompanies visitors through the history of the brewery and the brewing process.