Support since 1998 by:
Distribution area: D-A-CH region, Central and Eastern Europe
Initial situation
Kärcher is the world’s No. 1 for cleaning, care and value retention. REICHLUNDPARTNER has been serving Kärcher Austria, headquartered in Vienna, since 1998. From here, all activities in Austria, but also in Croatia and Serbia are coordinated – with active support from the various units of REICHLUNDPARTNER.
Strategy
Kärcher can. Regardless of the area of application, regardless of the degree of soiling – the devices from Kärcher ensure cleanliness in the blink of an eye that will amaze. This overall competence is communicated effectively to the target group – both to private customers in the Home & Garden sector and to commercial customers in the Professional sector.
Implementation
In close coordination with Kärcher Austria, REICHLUNDPARTNER adapted the international “Bring back the WOW” campaign for the local market. For this purpose, we develop our own advertising materials such as the annual sales folder as the most important inbound sales tool, target group folders, “Super Seller” flyers, professional advertisements, newsletters and more.
HF Spot 20” Bring back the WOW!
