Precision & Quality

Support since 2011 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media

Distribution area: Switzerland

Initial situation

Four top brands under one roof

JELD-WEN Switzerland has stood for doors with personality, quality and Swiss handshake quality for many years. The leading federal brand has a unique variety of doors. JELD-WEN unites the four top brands Kellpax, JELD-WEN, DANA and BOS under one roof.

Strategy

Independent positioning

REICHLUNDPARTNER provides support for further market penetration. The development of Kellpax as a strong brand with independent positioning under the joint brand umbrella will be further accelerated. ZARGAG, the Group’s specialist for door solutions in the contract sector, is undergoing a brand relaunch.

Implementation

Extensive communication activities

Numerous communication activities highlight Kellpax’s own brand personality. Communication guidelines, image folders, printed matter and a claim were redesigned for ZARGAG. The website has undergone a comprehensive relaunch.