Whether on the mountain top or at the festival: #allesisstgut

Support since 2016 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Digital
  • SMC Social Media Communications

Distribution area of the campaign: Austria

Initial situation

Whether regular customers or new target groups.

A new communication line is to be developed in 2016 for Inzersdorfer, an Austrian brand rich in tradition and also the market leader in ready meals and spreads. This is intended to appeal to the core target group and new target groups, promote existing products and two new lines, and convey more modern values.

Strategy

Whether good taste or good appearance.

The brand is to be rejuvenated and modernized. For that to happen, it must project a liberal zeitgeist: for Inzersdorfers, it doesn’t matter who you are, where you are, how you are, or why you are. The brand cares more about eating well.

 

See more

Implementation

Everything eats well!

Whether something is one way or another, Inzersdorfer promises one thing in its claim: Everything eats well. This positive outlook is reflected in our holistic care. This includes: the advertising presence incl. Packaging, the website and social media.

Festivals

Whether Nova Rock or Frequency.

To best reach the young target group, a special campaign focus is on festivals. Inzersdorfer is partner of the festivals Nova Rock and FM4 Frequency, for which we implement various advertising materials in the run-up and also on site.

 

To the festival video