Supervision since 2020 by:
Distribution area of the campaign: Austria
Initial situation
For four generations now, Goldwelt has stood for dreamlike jewelry and watches. The current gold & diamond collection is always in particularly high demand – and for the 2021 collection, of course, a photo shoot, POS posters and making-of material had to be produced. The campaign was implemented quickly and professionally by REICHLUNDPARTNER.
Strategy
Young, modern and educated – today’s working woman is the target group this campaign wants to address. Therefore, REICHLUNDPARTNER chose modern indoor and outdoor locations that fit the target group. The statements “Golden moments for eternity” and “Sparkling moments for eternity” also emphasize how long gold and diamond jewelry from Goldwelt brings joy – and that the memories of the experiences with it never fade.
Implementation
REICHLUNDPARTNER organized the indoor and outdoor photo shoot, where photos of the gorgeous jewelry pieces were taken on the model as well as laid jewelry pictures. The highly professional photos were prepared for two different A0 posters that await Goldwelt visitors at the POS. Of course, image material for the website and social media was not to be missed.
