All solution

Care since 2021 by:

  • REICHLUNDPARTNER advertising agency

Initial situation

The number 1 in wholesale

The Frauenthal Handel Group is the clear number 1 in Austria for wholesale plumbing, heating and installation technology. The division comprises, among others, the plumbing, heating and installation technology wholesalers SHT and ÖAG, and the piping and civil engineering specialist Kontinentale.

Frauenthal Service acts as a service provider with the central task of making the independent sales organizations even stronger and more flexible.

Strategy

Unique product portfolio

With the right product portfolio – a unique range of digital, logistics, service and marketing solutions – customers are made even more successful. A permanent improvement of the services is to ensure a successful future.

Implementation

Everything Solution Campaign

REICHLUNDPARTNER supports the development of a new service brand with a comprehensive launch campaign for the four quadrants digital, service, logistics and marketing. The corresponding communication activities include a new landing page, online banners, social media ads, direct mails and print products.

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