Support since 2006 by:
Distribution area of the campaign: Austria
Initial situation
Kaiser Bier is one of the leading beer brands in Austria and scores particularly well for its draft beer expertise. Tradition and culture are very important to the company – yet Kaiser Bier continues to set new accents with innovative products and promotions.
Strategy
REICHLUNDPARTNER designed a new, fresh brand identity: the typeface and logo were adapted, the typical Kaiser red is increasingly used and new design elements such as the “wiper” provide a more modern touch. Emphasis is placed, on the one hand, on draft beer quality in the catering trade and, on the other, on the Austrian brewing tradition for which Kaiser Bier generally stands.
Implementation
The new corporate design is brought to life in a wide variety of advertising materials: from gastro and party folders to advertisements, beer mats and bar aprons. But promotions and landlord cooperations also pay into the Kaiser Bier brand. Of course, a new website must not be missing. By the way, there was a special photo shoot with Brau Union employees for the new Kaiser subjects.
