Pure biomagic

Support since 2000 by:

  • REICHLUNDPARTNER advertising agency
  • REICHLUNDPARTNER Media
  • REICHLUNDPARTNER Digital
  • SMC Social Media Communications

Initial situation

Regional leader

Eder is a family business with over 200 employees and headquarters in Peuerbach, Upper Austria. A leader in brick technology, Eder is a system provider in the field of quality construction with state-of-the-art brick and ready-mix concrete plants and products such as prefabricated basements, prefabricated staircases and structural concrete elements in Upper Austria and Salzburg. With the plants in Freital near Dresden (D) and in Budweis (CZ), Eder is also present abroad.

Strategy

Future. Build.

“Future. Build.” is the guiding principle and claim. The company’s brick innovations continuously set standards. Thus, the lead product is always at the center of marketing communication and makes Eder the leading brand in competition, far away from price arguments. Selective advertising for products and services of Eder Systembau and Eder Transportbeton complement the marketing communication.

Implementation

Pure biomagic

Filled with the purest mineral wool flakes, the latest Eder brick innovation is a one hundred percent natural product and offers an unprecedented combination of advantages of the best thermal insulation and soundproofing. REICHLUNDPARTNER names and positions the brick as the Eder V50 – Austria’s first full-value brick. Under the slogan “Pure Biomagie,” an integrated launch campaign conveys the rational argument as emotionally as it does successfully.